BEHIND THE DESIGN: FARAH BY AIMEE ST HILL

design-header-aimee-st-hillHow do you stay creative?  It can be a challenge when your job requires you to be creative on a daily basis. Lately, I’ve been trying to paint or draw things just for fun without the pressure of a looming deadline. I like to think that’s helping me stay creative.

What are you inspired by? Colour inspires me. It’s usually my starting point and central to everything I do.

IMG_83281What is your favorite trend and how have you incorporated it into your designs? I love any trend that mixes patterns together. I’ve never been a very good minimalist! My ‘Farah’ collection is probably the best example of that.

What is the story behind your favorite design in your DENY gallery? It’s hard to choose a favorite design but the stories behind them are all the same. I create whatever feels like fun.

 

 

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