As the part of its “Tribute to Fashion” charity project, Coca Cola asked some of the best Italian designers to put their stamp on its limited edition bottle, including Moschino, Donatella Versace, Angela Missoni, Alberto Ferreti, Consuelo Castiglioni and Etro, who showcased their creations at the Milano Fashion Centre.
The bottles, dressed in their high-end Italian designer couture even strutted their stuff down the runway to launch the campaign.
“Italian designers revamp Coca Cola Light bottle! It’s thirsty work visiting fashion show after fashion show, but we doubt anyone could drink through a Coca Cola bottle this big, as seen at Milan Fashion Week.” — [Metro.co.uk]
These Coca Cola Light designs initially went on sale September 25, 2011 in Italy, and all profits from sales will help young women from the Abruzzo area find scholarships.
We love these! Almost too good-looking to even think about drinking though!