Not exactly design-related, but we stumbled across a recent article from
Lucky Magazine that profiled the most popular fashion brands by city and were inclined to share.
Shop It To Me—an online personal shopping assistant that tracks discounts on your favorite brands—crunched the numbers and analyzed the brand preferences of their users in 23 major U.S. cities and ranked the most popular brands 1-50 in each of them.
Check out the images below – and tell us, do you stack up with your city’s preferences? Or is your wardrobe in an entirely different zip code?
Top Brands: Victoria’s Secret, BCBG, Nine West Shopping Forecast: Out of all cities, it’s where Michael Kors is ranked highest. Maybe it’s all the neon pink and electric green he’s been using lately?
Top Brands: Banana Republic, Marc Jacobs, BCBG Shopping Forecast: It’s the only city where comfy-casual brand Ella Moss makes the top 50. (Lightweight cotton dresses might make trekking up those city hills a little easier.)
Top Brands: The North Face, 7 for All Mankind, Victoria’s Secret Shopping Forecast: North Face is #1. Rain gear that’s tough but not overly sporty— like this military green slicker— is probably why.
Top Brands: J.Crew, The North Face, 7 For All Mankind Shopping Forecast: J.Crew’s really popular, but it only ranks #1 in Boston. Is it all the college kids? The industrious, adorable outerwear? Those chunky striped sweaters?
Top Brands: LOFT, BCBG, Nine West Shopping Forecast: Betsey Johnson makes the top 50 in each of the cities we analyzed except Charlotte. It’s a little surprising, considering the designer’s Southern belle-friendly dresses like these.
Top Brands: Victoria’s Secret, Banana Republic, J.Crew Shopping Forecast: At #8, Express ranked higher in Minneapolis than anywhere else. Maybe it’s the on-trend pieces like these printed pants?
Top Brands: UGG, Michael Kors, Steve Madden Shopping Forecast: It’s one of only two cities where UGG made the top 10. (The other one’s Boston.)
Top Brands: Guess, Juicy Couture, True Religion Shopping Forecast: It’s the only city where Guess makes the top 10. (Maybe locals play up the Southwestern vibe in concho belts and faded jeans like these.)
NEW YORK CITY
Top Brands:: Louis Vuitton, Marc Jacobs, Gucci Shopping Forecast: It’s one of only three cities where Louis Vuitton makes the top 10. Which means New York shares some common ground with LV-loving Houston and Miami, two cities with styles that seem really different than typical NYC looks.
Top Brands: BCBG, The North Face, Victoria’s Secret Shopping Forecast: At #50, Tory Burch barely made it on Baltimore’s rankings, unlike more Tory-friendly Boston and Los Angeles (which rank the brand #31 and #36, respectively).
SALT LAKE CITY
Top Brands: Express, Nike, Victoria’s Secret Shopping Forecast: It’s the only city where Old Navy made the top 50. (We hope everyone there stocks up on boots like these: so versatile, and even less expensive than a movie date.)
Top Brands: DKNY, Banana Republic, J.Crew Shopping Forecast: Along with Detroit and Atlanta, it’s one of just three cities where DKNY makes the top 10. (This trench would be good for braving windy days.)
Top Brands: Ralph Lauren, Nine West, Steve Madden Shopping Forecast: Although it might seem like a New England brand, Ralph Lauren only ranks in the top 5 in two southern cities: Houston and Atlanta.
Top Brands: Free People, Juicy Couture, Steve Madden Shopping Forecast: Along with San Francisco, it’s one of just two cities to count Miu Miu in the top 50. (We would’ve thought New York would be in there too. Although, sorta interestingly, Prada ranked in the top 50 for all cities analyzed.)
Top Brands: Victoria’s Secret, The North Face, Nike Shopping Forecast: Detroit may be famous for brutal winters, but it still ranks Victoria’s Secret’s little lingerie as its #1 brand of choice.
Top Brands: Nike, 7 For All Mankind, Ralph Lauren Shopping Forecast: Along with Houston and New Orleans, it’s one of just three cities to rank BCBGirls in the top 50. (Perhaps because floaty dresses like this one would work so well on humid summer days.)
Top Brands: LOFT, Steve Madden, Nike Shopping Forecast: At #15, Kate Spade ranks relatively high in Nashville, compared to Houston and Miami (where Kate Spade is #30 and #39, respectively).
Top Brands: 7 For All Mankind, J.Crew, Nine West Shopping Forecast: Banana Republic ranks #1, which means Denver shares sartorial taste with Austin, Salt Lake City and San Francisco.
Top Brands: Nike, Express, Banana Republic Shopping Forecast: Along with Salt Lake City, it’s one of only two cities to rank Tommy Hilfiger in the top 50.
Top Brands: Gucci, Nine West, Ralph Lauren Shopping Forecast: At #15, New Orleans ranks Kenneth Cole higher than in any other city. (In Boston the brand ranks #39 and in L.A. it ranks #40.)
Top Brands: The North Face, Marc Jacobs, Victoria’s Secret Shopping Forecast: At #7, LOFT ranks relatively high in D.C, where political types might wear blazers like these.
Top Brands: Steve Madden, J.Crew, DKNY Shopping Forecast: Atlanta is one of only two cities to exclude Urban Outfitters from the top 50— NYC is the other— even though the store has really cute things like this.
Top Brands: Juicy Couture, Banana Republic, Ralph Lauren Shopping Forecast: Coach makes it in the top 50 in Dallas, along with Detroit, Houston, Minneapolis, Phoenix and Pittsburgh. It must be a non-coastal thing?